Tuesday, August 31, 2004

Use Special Reports to Promote Your Website

One of my clients wanted to have a report cover designed for her site which sells candles. The title of the report is "Aromatherapy". This was the cover that I created for her.

aromatherapy report cover

The photo of the pink rose is from the rose bush which my wife planted in our back yard last year. This year it was full of beautiful blooms.

If you're interested in reading the report, you can go to the Pocono Gift Shop website and click on the "About Us" link. You'll learn about the 'yin' and 'yang' of colors and what different scents can affect your mood.

Sunday, August 29, 2004

My Latest Project

This project involved a design that was a bit different as you can see in the graphic below. The client wanted to have a "fan out" type of graphic with both books and a combination of books and audio.

Here's what I came up with:



This set of graphics can increase the perceived value of the products offered, as I mentioned in my last post. Whatever you can add to enhance your marketing message - USE IT!

Friday, August 27, 2004

Welcome to the Ebook Covers Blog

I'm starting this blog to post ebook cover designs I have done for my clients. Most of my clients are in the online information publishing business (some call it infoproducts). Since downloadable ebooks and reports are virtual, it helps to have a graphic representation of the product.

This is where the ebook cover comes in. A well-designed ebook cover will help you in the following ways:

1. Increase the perceived value of your product
2. Product recognition

People who come to your site will remember what you have to offer if they remember the graphic representation of it. A good ebook cover will help you to boost your sales. A bad ebook cover may give the impression that you're not a professional. Your visitors will not trust you. Maybe you're just a fly-by-night operation.

So, if you're an infoproduct publisher, make sure you have a good ebook cover.